Looking for a sensible and straightforward approach to search engine optimization, from someone who knows what they're talking about? You've come to the right place! When webmarketingexperts.com.au review the latest trends and ideas in SEO, it's from the perspective of a firm with over five years in the industry, and more than 40 years' combined staff & management expertise in aligned fields such as online marketing and advertising.
Most of the articles produced are in response to well publicized recent developments, that real clients have actually made enquirers about. This includes a number of issues such as algorithm updates, and the balance between technical aspects and the actual experience that people have with a website. The latter has become especially important as recent months, as the value of content has been emphasised and good quality content rewarded with higher rankings. The ideas behind these changes are some of the principles that have guided Google and other search engines from the very beginning, as they are designed to serve real people who need genuine results and information, consistent quality auditing is absolutely necessary. The way that 'correct' content and 'quality' content has been categorized and rated over time has changed; as you may have noticed, less and less input is required of users. For the past few years, not only have users not had to put boolean search terms in to find the most relevant results, but search engines have automatically taken their location into account (where possible) to return the most valid local results.
From the tone of the first paragraph of any article, it is easy to tell whether it has been created for colleagues or outsiders. The pitch of an article lies on a sliding scale: at one end is anything titled 'DIY', and a the other end is anything with several technical abbreviations and euphemisms, further qualified by time restrictions. Also, the aforementioned issue of algorithm updates is easily searchable once you know what you're looking for. Series of Google updates have historically named after animals, people and places, with the most recent updates being the Panda updates and the Penguin updates. Other updates have been named Boston, Cassandra, Dominic, Esmeralda, Fritz, Florida, Bourbon, Big Daddy, Buffy, Vince, and Caffeine. Searching 'algorithm update' in Google News without actually using the word Google should give you some idea as to how often these are changed (or more accurately, how often and how widely changes are speculated on).