Are you looking
for real reviews by customers of search engine optimization and
marketing firms in Australia? Before you get started checking out
what other people have to say, it's important to have a clear
understanding of the terms that are involved in describing services,
applications and results. A lot of this will sound familiar, as
general business terms, but some of it is jargon specific to the
search engine optimization sector. Before you go and see how Joe
Blogs reviews webmarketingexperts.com.au you should know what he's
talking about- and be able to know when someone else is getting it
wrong. This way, you can make the most informed yet independent
decision possible.
'SEO': refers to
a combination of processes and techniques, both technical and
creative, aimed at improving the way a particular website appears in
applicable search engine results.
Algorithm: the
mathematically based formula used by search engines to come up with
precisely the right list of results, in order of value. This is
constantly changed and updated according to the latest trends and
user responses.
Organic/natural
results: these are rankings that come up without specifically having
to pay for them (down the middle of Google results pages), as opposed
to the little ads and 'sponsored links' that come up at the top and
on the sides.
Keyword: a single
word that might be typed into a search engine by a potential customer
looking for a particular thing
Key phase: a
specific combination of words that produce the right result in
searches by potential customers looking for a particular thing, in a
particular place, at a particular time, and/or in a particular style
Analytics: free
or paid programs (the most common is Google Analytics) for seeing how
many people are visiting your website, how long they're spending
there, and other important factors for weighing up the success of
different measures and changes in real time
Ranking reports:
an easy to understand report of where exactly you are ranking, how
that has changed over time, and how your rankings on search engines
compare to those of your competitors. This is a much easier and
quicker way of checking how things are going than typing in search
phrases and then looking through for your site.
ROI: Stands for
'return on investment'. This is a broad standard measure of how many
dollars you are getting back in sales for each dollar that you spend
on advertising and marketing. This is the most important part of any
campaign, especially one that is designed to be a long term thing.
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